The affordable price of design in the success of sales:
In the consumer market around us, there are countless devices with the same features and prices, so the design is a decisive factor in the success or failure of sales.
The reason this happens is simple: as a creative design arouses the desire of the public, a poor design generates disinterest.
A well done design makes all the difference to customers.
Still, there are many who still consider the visual identity of brands and products unnecessary and superfluous spending .
However , an investment in branding , such as logo design , business card and graphic material , may seem a very high spending in the short term .
However , considering the medium term , the investment proves to be quite lucrative because it generates value and approach with clients , helping to keeps them and prefer your product against the competition .
The significance of the logo
The logo is the face of the company or product , who is visually reflects the personality of the brand and differentiate the competitor .
Unfortunately , for some companies , the creation of this important element is deferred until more customers appear and increase profit margin .
However , this has a negative influence on contact with new customers , because if the seller delivers a business card without a logo , for example , this is sure to be discarded because it does not generate any value for those who received it.
Ignore the importance of a logo in increased sales and company growth can attract problems like appearance of amateurism , unpreparedness and instability.
